![]() For example, if we are making chocolate cookies branding, we need to know how other cookie brand s or sweet desserts look like. It permits designers to set the project’s goal.Īlso, we need to know what is graphically happening around the client’s field. The investigation gives meaning to the design solution. These steps bring important design insights, which will guide you through the graphic direction and design decisions in the process. Designers should investigate it by reading, observing, analyzing, and taking notes on the information collected. ![]() Each project is unique and has different topics. Research implies covering every graphic and aspect of the design. Rather than jumping right into the design, a designer first of all researches about the topic and tries to understand exactly what the client needs. We need to understand you and your audience’s needs the best we can. Designers can’t come up with solutions without being deeply involved in the design problem. Let empathy come up with clients because this can truly help to understand their needs. Other questions answered in the briefing can help, but talking directly with the client is the best way. How will you be seen or use the graphics piece? What is it about? Which is the message you want to send? The main idea is to recognize the design needs. It’s all about understanding the clients’ needs and asking questions to them and yourself as a designer. STARTING POINT: UNDERSTANDING DESIGN NEEDS A creation process result will catch the attention of customers and the audience. This is what we call the design process: the progression of researching, understanding and graphic experimentation. Space and time where designers (by its own or as a multidisciplinary team member) can think and discard, draw or erase, talk and listen to ideas that will bring visual solutions. Is there a muse that gives the ideal solution that a design needs? We think the creative process is the only way to get it. Let’s realize how we do the magic you require and pay for. We want you to join us on a little trip through the creative process of graphic design. From our personal experiences, the design combines research, imagination, understanding, empathy, and experimentation. It’s the awesome process of making real what is in a human’s mind to achieve a better world.
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